Every year on boxing day, people queue up for several hours in the hope they will grab a bargain in the Christmas sales. You see this happen each year and people lose sleep on Christmas night just to be the first.
What most people don't realise is that some shops advertise that they are giving huge savings on products that are less than the RRP, however they were the same price or even cheaper before Christmas. Certain shops ( NEXT for example) will bring in items specifically for the sale and do not sell them before or after the so called reductions.
What people need to understand is that if they did not bow to this hype, the shops would be forced to offer you lower prices all year round.
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